Roku Ultra vs Amazon Fire TV Stick 4K Max

Winner Roku Ultra has the higher overall owner score (4.3) in our data.

Roku UltraAmazon Fire TV Stick 4K Max
Overall4.34.3
Owner sentiment4.34.0
Recommendations3.54.1
Value5.05.0
Owner comments5042
Price snapshot$116.86 (price as of 2026-11-07)$109.98 (price as of 2026-11-07)

Where owner praise diverges

Owners praise the Roku Ultra more for remote, and the Amazon Fire TV Stick 4K Max more for plex kodi.

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Roku Ultra review · Amazon Fire TV Stick 4K Max review